OGDEN, Utah, Nov. 12 /PRNewswire/ -- Salomon USA is welcoming a new member of its leadership team, William S. Nicoll. With more than 20 years of ski industry management experience, Nicoll has joined Salomon Sports, the premier global ski company, as its Vice President of Salomon USA based in Ogden, Utah.
Nicoll brings to Salomon decades of experience on both the vendor and retail sides of the ski and outdoor business. He served the past eleven years as Director of Sales at K2 Sports, and has successfully managed sales forces for Nordica USA and Head USA.
In his new position, Nicoll will oversee all sales and marketing-related activities of all Salomon USA Products. He is currently relocating to Ogden from Seattle with his wife and son, and will start in his new role in the coming days.
"I'm thrilled to be joining Salomon whose strong brand heritage and product innovation make it an industry leader," says Nicoll, "I look forward to working with the Salomon team to provide the highest level of service and support to our customers. Salomon is in a strong position for growth in today's challenging environment. Our ability to meet or exceed customer expectations will be the key to our future success."
"Amer Sports in extremely pleased to have someone of Bill's experience and respect heading up our Salomon Brand in the USA," says Amer Sports Winter and Outdoor President and General Manager, Mike Dowse, "Bill's intimate knowledge of our customer base and industry make him the natural choice to help us take Salomon to the next level. Bill's passion for Mountain Sports and proven track record are undeniable and speak to Salomon's commitment to authenticity and success as The Mountain Sports Company."
William Nicoll is not the only high-level newcomer on the Salomon USA team roster. Jean-Yves Couput, formerly Salomon's Global Outdoor Brand Manager and Sports Marketing Director, is relocating with his wife and son from the global headquarters in France to accept the position as stateside Marketing Director at the North American offices in Ogden. Couput, a former professional road cyclist and mountain biker, has more than 20 years of leadership experience in the outdoor industry, and has been with Salomon Sports for a decade.
"Ogden is today's most enjoyable city for winter sports and outdoor enthusiasts in the entire country, and I am so pleased to work with a fun and professional team here at Salomon USA and ASWO," says Couput, "I have been working in the sports industry for over half my life, and leading Salomon's brand positioning and marketing here represents undoubtedly the most energetic vibe I ever felt in my professional career."
"I am excited we are able to have another one of our European colleagues make the move to our new Ogden office." says Mike Dowse of Couput, "One of our primary goals is to get our European product and marketing teams closer to the USA consumers and Jean-Yves is the perfect person to help Salomon accomplish this. Jean-Yves will be the main conduit communicating the needs of our consumers and dealers to our Global Salomon HQ Team in France."
The three brands that make up the newly-created Amer Sports Winter and Outdoor Americas are Salomon, Suunto and Atomic. With William Nicoll as Vice President of Salomon USA, ASWO's trifecta of upper-management talent is complete. Nicoll joins a triple-threat of brand leadership alongside Suunto USA's Matt Kaplan and Atomic USA's Mike Adams, both long-time veterans of the outdoor and ski industries.
Amer Sports, created in 1950, is the world's leading sports equipment company, offering technically-advanced equipment and products that improve the performance of active sports participants. Major Amer Sports brands include Salomon, Wilson, Precor, Atomic and Suunto. The range of sports handled by the Amer Sports Group includes American football, soccer, baseball, basketball, alpine skiing, cross-country skiing, snowboarding, fitness training, cycling, running, hiking and diving. The Amer Sports family has grown to employ more than 6,500 people in 33 different countries.
Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Over the past 60 years, Salomon's commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in alpine and Nordic skiing equipment, as well as footwear, apparel and equipment for snowboarding, adventure racing, mountaineering and many other sports. Today Salomon products are sold in more than 160 countries. Salomon's heritage, culture, and commitment are tied together by one simple concept: the world's leading mountain people creating the world's leading mountain product.
Amer Sports
